Wednesday, December 28, 2011

Frency and Mercury eyewear

FRENCY & MERCURY
In Paris Frency & Mercury exposes Japanese craftsmanship
Designer Eque M., creative soul of the innovative eyewear brand Frency & Mercury, proposes an artistic creation handcrafted in Japan, which will be sold at an auction by the prestigious eyewear magazine LYF

All eyes on art and craftsmanship from Frency & Mercury during the Silmo in Paris. The evening of the 29th September, inaugurating day of the international eyewear exhibition, the prestigious eyewear magazine LYF exhibited unique creations inspired by art. There was an auction, lasting all the days of the exhibition and the revenue will be donated to support Sightsaver’s association in the fight against trachoma in third world countries.

In the course of this event Eque M., revealed his piece of art, a unique pair of sunglasses developed by himself and created by a master Japanese craftsman, Iba Teiichi, one of the few to still continue the traditional craft called Nomen.























It was a huge challenge - explains Eque M – in reality the real challenge was that a Nomen until today had never collaborated with a modern artist; for my piece I was inspired by the Geisha; and it was sculpted out of a unique piece of Japanese hinoki wood by the expert hands of Teiichi and painted with real hair tint and shell powder for the colour of the skin”. The talent of Eque M.; opens up to express an important characteristic of the land of the rising sun.

Frency & Mercury, the eyewear brand Made in Japan, continues its endless research and creativity, playing with innovative materials coupled with cutting edge technology and experimental designs. Factors, which make Frency & Mercury, a real jewel in the international landscape of trendsetting brands in eyewear.

Here are some of the new Frency and Mercury collections.  Available only in selectively good fashion boutiques and good optical concept stores.




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