Monday, November 24, 2008

CASSIUS eyewear collections

Cassius Eyewear is the manifestation of founder Jason Ng. Created as an alternative to luxury branded eyewear, Cassius places systems of harmony and proportion at the centre of it’s design philosophy. This together with the ideology that a logo should be intentionally subtle so that the shape and design of the frames themselves defines the look and feel, rather than the ‘brand’ itself.

Their first range explicitly evokes scale of architectural proportion, the Bauhaus and the warped forms of 20th century structures - capacious and linear, mixing volumes and space. Their decision to launch their first range in the fall of 2008 at the Pool/Magic Tradeshow in Las Vegas, was received with overwhelming interest from overseas buyers; including France, Japan, Spain, United Kingdom and the United States - before launching Cassius in their native New Zealand.

Friday, November 7, 2008

TOYWATCH now in store

"TOYWATCH...has been a runaway hit since their debut."- Kristina Dechter, The New York Times


"Hollywood is obsessed with this Italian-made chronograph wristwatch."- Life & Style Weekly


"Many industry executives say they have not seen this kind of buzz since Swatch premiered its Swiss manufactured watches in 1983."- Womens Wear Daily

In the fall of 2006, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first TOYWATCH. A lightweight, oversized plastic watch, inspired by high design timepieces, TOYWATCH is unexpected, arresting and irreverent.

An anti-luxury statement in a luxury obsessed culture, TOYWATCH has become the "it" wristwatch and the "must-have" item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press. TOYWATCH watches are available in more than 300 fine stores, including Barney's, Henri Bendel, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and Bloomingdales.
Fans of TOYWATCH include Oprah, Madonna, Sienna Miller, Clive Owen, Jessica Alba, Owen Wilson, Uma Thurman and Katie Holmes.

Now in store.

Monday, November 3, 2008

Whoz Rocking INITIUM

Heres a list of celebs seen rocking INITIUM..

Avenge Sevenfold


Beastie Boys


Chester Bennington (Linkin Park)

Gwen Stefani


Ben Gibbard (Death Cab for Cutie)



Kid Rock


Oasis


Perry Farrell (Janes Addiction)


More celebritites sightings at http://www.initiumeyewear.com/ or view the INITIUM collections at selective optical boutiques and fashion house.