Wednesday, November 25, 2009

Bob Lagerfeld?

Pleased to present you “Bob Lagerfeld”, a tribute to SB customized by Karl LAGERFELD himself at CHANEL studio in Paris !!!

After making a coup on Canal + with Marc Jacobs, NICK Channel partners with CHANEL studio and Karl LAGERFELD himself to create a unique object and new Haute Couture squared icon : Bob Lagerfeld squarecollars !

Humor, black glasses, mitten, black tie, and white collar unites those 2 icons in an amazing object that will be auctioned, amongst 12 others customized SB object by French artists, at SB exhibition in Paris this Thursday, all benefits going to WWF France.

The SB exhibition has reached 45.000 visitors, the media exposure (press and TV feedbacks like in Le Grand Journal on Canal +) is worth 700.000 € to date, and even more to come with the charity auction.





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