Spongebob turns 10

Lives in a pineapple under the sea and is one of the best-connected celebrities in the world. A global pop culture icon who counts US President Barrack Obama, actor Johnny Depp and singer David Bowie among his friends.The characters are created by marine biologist and animator - Stephen Hillenburg.
Lookout for the NOOKA x SPONGEBOB limited edition watches this August at selective fashion retail stores only.Look out for the NOOKA x SPONGEBOB watches arriving in stores this August.

NOOKA 'the future distilled' Fragrance

Nooka Founder Matthew Waldman is taking the next step in building a Nooka lifestyle empire. The innovative watch company is bringing out its first fragrance dubbed "Beyond Common Scents", which is a collaboration between Matthew and perfumer Pierre-Constantin Guéros. The fragrance is described as a blend of Japanese Yuzu that's "sprinkled with Pink Pepper. Polished steel wrapped in vintage leather."

Nooka eau de parfum communicates a universal language that transcends opposites. A synergy of scents, both familiar and foreign, instinctive and original, mental and physical, that come together as one. This fusion of natural essences and synthetic accords creates the next generation of precious liquids, expressing each wearer's multi-faceted individuality.

Ships only by ground to the continental US and Canada.

The return of FEI YUE

Feiyue Shoes was born in Shanghai in the 1920’s. Feiyue is famous for its flexibility and comfort, essential requirements for Chinese martial arts.
After the stylish taiji exponents wore it during the Olympics' opening ceremony in August 2008, it bacame a must have for China's youth. These canvas sneakers - especially popular among students and athletes - were de rigueur daily wear in China up to the late 1980s. They were even regarded as "branded" items, and those who managed to snag a state issued coupon to buy a pair of Feiyue in the command economy were looked upon with envy.

Hollywood star Orlando Bloom was spotted wearing it earlier this year during a shoot of the movie New York, I Love You. Such Western "endorsements" have made these old Chinese sneakers cool again.

Now available in Tangs and selective retailers in Singapore and Malaysia.