Friday, April 3, 2009

Tell time the NOOKA way

Nooka timepieces are renowned for their ingenuity and design, as well as the quality of the materials we use. By using fine diamonds and genuine crocodile bands with a digital display, or bold, ambitious colors to complement your sneaker collection, our goal is to Nooka-fy the way you use timepiece accessories. In 2009, we will embark upon the next stage of our brand development with the introduction of Nooka lifestyle accessories for home and body. Now that we've changed the way you think about time, we will change the way you think about other objects you use on a daily basis. Let us Nooka-fy you!

Nooka means "sleek" in hawaiian.

Nooka is the ancient Amararunk'thuh word meaning "future is now".
Nooka is a contraction of "New Yorker" as pronounced with a native New York accent.

Nooka is a the first part of "New York" and the last part of "Osaka" expressing the global aesthetic of its creator.

Matthew Waldman is a creative director with over 15 years experience crafting corporate identities and design systems for a wide array of clients. His graphic design studio, Berrymatch, creates award winning videos and web work for clients in the U.S., Japan, and the UK. Matthew is also an artist and educator instructing at the Parsons School of Design and the New School University in New York City and producing the Fairy Labor Union art collection that can be viewed in fine art galleries around the world.

Now, with Nooka Inc., he turns his talents to develop groundbreaking products - starting with the world reknown Nooka timepieces.

There is a realm we can not see, can not hear, can not taste nor smell, yet from this realm comes everything perceived as real. Within this higher dimensional place lives beings who call themselves what can only be transliterated as: Nooka. Their physiology is transient, eternal in their world, ephemeral yet immortal in ours – beyond imagination yet real enough to feel. Time is to them as carbohydrates are to us, and from this they poo carrots and kittens [or anything else you can request]. They pee gravity and what is the equivalent of light to them is dark matter in our universe. All that aside, the similarities in names drew the Nookas to Nooka Inc. and a trans-dimensional relationship was forged!

Now the official mascot of Nooka Inc., the NookaNookaTM can spread the cheer of wonder-through-design [wtdTM] to the 4 corners of the earth.


http://www.nooka.com/

Nooka is a registered trademark of Nooka Inc., All Rights Reserved.

Available only in specialty stores and selective retailers soon..


No comments: