INITIUM - A premium eyewear collection created for the authors of modern culture. Designed in California and crafted in Italy, INITIUM blends iconic design with leading technology. The brand works with bands and record labels to further disseminate great music and great eyewear to the elect.
What is the International OPTICCULT?
The Opticcult is the worldwide network of creative minds and INITIUM supporters who serve as the authors of modern culture - Musicians, Cinematographers, photographers, entrepreneurs, inventors, philosophers, fine artists and designers.
The brand furnish members of musical acts and solo artists like: ZZ Top, Bruce Sprinsteen, Oasis, Metallica, Beastie Boys, Kanye West, Green Day, Linkin Park, The Sounds and many more.
DARIN DENNEE, INITIUM founder and eyewear designer says "Eyewear has become an interesting way to connect with the artists that have influenced my life with their music. I try to treat each design as if I were doing a commissioned piece specifically for the artist."
