CASSIUS eyewear collections

Cassius Eyewear is the manifestation of founder Jason Ng. Created as an alternative to luxury branded eyewear, Cassius places systems of harmony and proportion at the centre of it’s design philosophy. This together with the ideology that a logo should be intentionally subtle so that the shape and design of the frames themselves defines the look and feel, rather than the ‘brand’ itself.

Their first range explicitly evokes scale of architectural proportion, the Bauhaus and the warped forms of 20th century structures - capacious and linear, mixing volumes and space. Their decision to launch their first range in the fall of 2008 at the Pool/Magic Tradeshow in Las Vegas, was received with overwhelming interest from overseas buyers; including France, Japan, Spain, United Kingdom and the United States - before launching Cassius in their native New Zealand.

TOYWATCH now in store

"TOYWATCH...has been a runaway hit since their debut."- Kristina Dechter, The New York Times

"Hollywood is obsessed with this Italian-made chronograph wristwatch."- Life & Style Weekly

"Many industry executives say they have not seen this kind of buzz since Swatch premiered its Swiss manufactured watches in 1983."- Womens Wear Daily

In the fall of 2006, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first TOYWATCH. A lightweight, oversized plastic watch, inspired by high design timepieces, TOYWATCH is unexpected, arresting and irreverent.

An anti-luxury statement in a luxury obsessed culture, TOYWATCH has become the "it" wristwatch and the "must-have" item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press. TOYWATCH watches are available in more than 300 fine stores, including Barney's, Henri Bendel, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and Bloomingdales.
Fans of TOYWATCH include Oprah, Madonna, Sienna Miller, Clive Owen, Jessica Alba, Owen Wilson, Uma Thurman and Katie Holmes.

Now in store.

Whoz Rocking INITIUM

Heres a list of celebs seen rocking INITIUM..

Avenge Sevenfold

Beastie Boys

Chester Bennington (Linkin Park)

Gwen Stefani

Ben Gibbard (Death Cab for Cutie)

Kid Rock

Oasis

Perry Farrell (Janes Addiction)

More celebritites sightings at http://www.initiumeyewear.com/ or view the INITIUM collections at selective optical boutiques and fashion house.

TV Commercial on THE CENTRAL shopping mall

You would have noticed our signature MILKBERLIN tarpaulin bags and the FLY London red shoes during the CENTRAL tvc.

The MILKBERLIN bags are all sold out and the FLY shoes have limited sizes remainning. However, do check out the other ranges and the AW08 collections of the FLY shoes.

Cya at M-LAB.

CMYK Collections

"SUPREMEBEING (UK) has done it again..Continuing their successful collaboration with MATT of THE ARCTIC MONKEYS, they have since launch the CMYK tees collections with great success.

Take a look at the AW08 collections which includes the CMYK sweats and hoodies."

Limited CMYK collections available exclusively at M-LAB.

INITIUM VUNDERGROUND

VUNDERGROUND : This model is on point with the “retro-wayfarer” movement that is taking over the world right now and is priced to address the economic pressures we’re starting to see in the market worldwide...also coming on this delivery will be more ADMIRALS CLUB and SUPERTZAR stock.

Robert Downey Jr.’s stylist outfitted the legendary actor with a set of Initium sun frames for his European press tour for Tropic Thunder (we’ll be watching the tabloids for a hit)...Dave Catching, Queens of the Stone Age and Eagles of Death Metal guitarist will be featured on the Initium site soon rocking some new Rx frames...the boys at The Cast(e) got one of their first big artist hits this week with rap artist Joey Starr on cover of French music pub rocking the Big Blind.

The All-in and Escape were selected last week by actor Ed Norton Jr. to be part of his character’s wardrobe in a new movie about to be filmed...we expect to get some digital shots shortly...Cold War Kids were at the offices last week on the launch date for their new album Loyalty to Loyalty...Nate and Matt picked up some frames, so we’ll be watching the tour shots for some clips of the guys looking dapper in their new sunnies...

VUNDERGROUND arriving our shores this Q4

OBEY Clothing

Since 1989, the Obey street art campaign has become an important urban phenomenon, subconsciously touching those well aware of their environment. Through the vision of Shepard Fairey, Obey has evolved into one of the most controversial yet influential symbols of the 21st century. Derived from Andre the Giant, a pop-culture athlete in the eighties, the Obey icon has been bombed in developed and rural cities around the world. Its ambiguous idea immediately sparks philosophical discussion and ultimately motivates the inner-person through active participation.

With the help of Mike Ternosky and Erin Wignall, Obey Clothing continues to spread Shepard’s message through Men’s and Women’s sportswear fashion and one-of-a-kind accessories. Every designed piece is cleverly thought out, attracting people of all genres and ages, reminding them of the days when "style" was a one syllable word. Men’s and Women’s T’s, sweats, knits, denim, belts, wallets and military inspired jackets and caps are all examples of what we are known for. Season after season, Obey Clothing has progressed into a brand that holds a huge amount of content and depth

Available in store.

MELISSA

MELISSA, the originial jelly shoes from Brazil since 1979 has reach our store.

Made from MELFLEX plastic which is specially manufactured for outstanding flexibility, comfort and design.

Only the most 'breathable' type of plastics are used. With its open styles, there is no difference wearing MELISSA and a normal leather shoe.

Incredibly comfortable and does not really stretch. MELISSA shoes are infused with a sweet bubblegum smell. The smell will not last forever but it does remain for quite a few months and is one of the most talked about feature.

MELISSA will last very well with little maintainence..They can be cleaned with damp cloth and mild soap. The cleaning instructions are on the bottom of the box.

Available now in M-LAB.

INITIUM Eyewear

MARC FORD is one of the more happening guitar players around. He played with The Black Crowes in their heyday but today he chooses to put out rootsy guitar-driven, old fashioned blues and rock and roll solo albums. He's got all kinds of built-in style and he photographs like a sonuvabitch.

Marc wears the ESCAPE from the PLATINUM Collection.

JUDITIA of Scouts of St. Sebastian, you may know her better now as Judy nails of the Guitar Hero fame. She has been a commited exploit of INITIUM since in the early days.

JUDITA wears the NYC from the Lifestyle collection.

INITIUM is now available in Singapore, Malaysia and Thailand.

At good and selective optical boutiques and fashion stores only.

TECHNICS vs MARVEL limited tees

Comic books are no longer for kids or nerds. They are in the club, in the music and on the gears. Embrace your inner hero.

The Technics 1200s are legendary DJ gadgets after all, so when we saw that URBAN SPECIES actually issued a series of tees featuring Marvel characters behind the decks, our various body parts exploded.


Marvel vs Technics combines club culture and superhero chic. They aren't as far apart as some might thing.



The shirts all feature one (at least) of the following Marvel heroes: Spiderman, Hulk, Wolverine, Silver Surfer, Iron Man, Captain America, Captain Britain, Human Torch, Ghost Rider, and Black Panther. They are all engaged in some sort of Technics turntable activity, from spinning to smashing (see Hulk).


The second series of Technics vs Marvel shirts bring two great things together. The limited edition and issue numbered shirts feature Marvel characters acting like badasses with Technics turntables. The price is about US$50 (£25.00).

Word is that there will be a third series soon, so we'll keep an eye out for those. In the meantime, here are all of the Technics vs Marvel shirts currently available with both colors shown.



Availabe in M-LAB and PLAYLAB, CK TANGS

S U P R E M E B E I N G - Created First Amongst Equals AW08 collections

Supremebeing : Established in Cambridge, England since 1999.

Based around the lives of people who loves their art, love their music and loves their friends..

Wear it because you like it, the same reason we make it.
AW08 collections available at M-LAB now.

NEW n INTERESTING