TOYWATCH now in store

"TOYWATCH...has been a runaway hit since their debut."- Kristina Dechter, The New York Times

"Hollywood is obsessed with this Italian-made chronograph wristwatch."- Life & Style Weekly

"Many industry executives say they have not seen this kind of buzz since Swatch premiered its Swiss manufactured watches in 1983."- Womens Wear Daily

In the fall of 2006, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first TOYWATCH. A lightweight, oversized plastic watch, inspired by high design timepieces, TOYWATCH is unexpected, arresting and irreverent.

An anti-luxury statement in a luxury obsessed culture, TOYWATCH has become the "it" wristwatch and the "must-have" item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press. TOYWATCH watches are available in more than 300 fine stores, including Barney's, Henri Bendel, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and Bloomingdales.
Fans of TOYWATCH include Oprah, Madonna, Sienna Miller, Clive Owen, Jessica Alba, Owen Wilson, Uma Thurman and Katie Holmes.

Now in store.