Thursday, October 9, 2008

INITIUM VUNDERGROUND

VUNDERGROUND : This model is on point with the “retro-wayfarer” movement that is taking over the world right now and is priced to address the economic pressures we’re starting to see in the market worldwide...also coming on this delivery will be more ADMIRALS CLUB and SUPERTZAR stock.






Robert Downey Jr.’s stylist outfitted the legendary actor with a set of Initium sun frames for his European press tour for Tropic Thunder (we’ll be watching the tabloids for a hit)...Dave Catching, Queens of the Stone Age and Eagles of Death Metal guitarist will be featured on the Initium site soon rocking some new Rx frames...the boys at The Cast(e) got one of their first big artist hits this week with rap artist Joey Starr on cover of French music pub rocking the Big Blind.

The All-in and Escape were selected last week by actor Ed Norton Jr. to be part of his character’s wardrobe in a new movie about to be filmed...we expect to get some digital shots shortly...Cold War Kids were at the offices last week on the launch date for their new album Loyalty to Loyalty...Nate and Matt picked up some frames, so we’ll be watching the tour shots for some clips of the guys looking dapper in their new sunnies...


VUNDERGROUND arriving our shores this Q4

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