Alive Athletics Tokyo established in 2002 in Asakusa, Tokyo. Since then, the brand has grown but their hearts, mind and inspiration are still deeply rooted in the daily struggle seen in the Tokyo eastside.
The logo of a tree is derived on the Japanese 1 yen coin. It reminded them of where they started from, and with a constant reminder of 'no matter how much or what you have, you can always stay alive, hope and build your dream.'
Their range of watches reminds them to enjoy each and every moment as one of Finest Luxury.
Alive Athletics supports DJs, Athletes and Artistes that follows their own way of life.
People always expect and eagerly wait for a change to come in every period of time. And now the big change that happens once every century has come. However, just waiting wont work this time. People should realize to voluntarily start their change. A poet, Bob Dylan already expressed and keeps singing for people to create their own change for more than 40years ago. Now is the time to accept his words and start the action.
"Come together 'round people wherever you roam
And admit that the waters around you have grown
And accept it that soon you'll be drenched to the bone
If your time to you is worth saving
Then you better start swimming or you'll sink like a stone
For the times, they are a-changing.."
- From Bob Dylan *Times they are a-changing*
ALIVE ATHLETICS watches are now available only in good watch boutiques and fashion concept stores in Singapore and Malaysia.
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