FRENCY & MERCURY
In Paris Frency & Mercury exposes Japanese craftsmanship
Designer Eque M., creative soul of the innovative eyewear brand Frency & Mercury, proposes an artistic creation handcrafted in Japan, which will be sold at an auction by the prestigious eyewear magazine LYF
All eyes on art and craftsmanship from Frency & Mercury during the Silmo in Paris. The evening of the 29th September, inaugurating day of the international eyewear exhibition, the prestigious eyewear magazine LYF exhibited unique creations inspired by art. There was an auction, lasting all the days of the exhibition and the revenue will be donated to support Sightsaver’s association in the fight against trachoma in third world countries.
In the course of this event Eque M., revealed his piece of art, a unique pair of sunglasses developed by himself and created by a master Japanese craftsman, Iba Teiichi, one of the few to still continue the traditional craft called Nomen.
“It was a huge challenge - explains Eque M – in reality the real challenge was that a Nomen until today had never collaborated with a modern artist; for my piece I was inspired by the Geisha; and it was sculpted out of a unique piece of Japanese hinoki wood by the expert hands of Teiichi and painted with real hair tint and shell powder for the colour of the skin”. The talent of Eque M.; opens up to express an important characteristic of the land of the rising sun.
Frency & Mercury, the eyewear brand Made in Japan, continues its endless research and creativity, playing with innovative materials coupled with cutting edge technology and experimental designs. Factors, which make Frency & Mercury, a real jewel in the international landscape of trendsetting brands in eyewear.
Here are some of the new Frency and Mercury collections. Available only in selectively good fashion boutiques and good optical concept stores.
Wednesday, December 28, 2011
Tuesday, December 20, 2011
Tuesday, November 15, 2011
FullSpot Watches - Spot on!!!
Fullspot company was born from different experiences coming together and it is animated by its founders. Through a synergic interaction of their skills, this new brand comes alive and launches O clock, the first of a series of products thought and manufactured in Italy and that are destined to become cult-objects thanks to their practical utility and aesthetic value.
Countertrends, Fullspot promotes “Made in Italy” and not just “Designed in Italy” products and projects, thanks to the appropriate mix of customization, attention to detail proper of Italian production and our designers’ ability.
Fullspot addresses young and dynamic people, who make use of simple objects to stand out and complete their own look.
The attention to the future is demonstrated also by a constant search for materials and eco-sustainable projects, so that future generations can have the use of the same resources we inherited from previous generation.
Click here for retailers listing
Friday, November 11, 2011
Tuesday, November 8, 2011
Nooka x Hello Kitty
Sanrio, the global lifestyle brand, and fashion design brand, Nooka Inc. have banded together to create a special Hello Kitty timepiece on Hello Kitty’s birthday.
The limited edition watch features Nooka’s patented Zirc display with a silk screen printed Hello Kitty graphic on a white polyurethane band.
Available now at all good authorize NOOKA stockist in Asia.
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